Remodelling Leads for Residential Contractors: 7 Industry Insider Tips

Booked back to back for the coming twelve months? If not, those gaps in your schedule can loom large when there’s overheads to pay and staff wage bills to meet.

Let’s do something about it – here are 7 insider tips from the Asendo Team for home improvement leads that beat a path to your door.

  1. Get blogging and invest some time in SEO

Remodelling contractor leads go through a long buying journey before they choose their supplier and sign on the dotted line. This consumer behaviour makes a carefully considered blog a must.

Start by looking at your competitors, then consider the key questions you’re typically asked at each stage by those who become clients; finally you should consider creating a free guide to demonstrate your expertise.

  1. Leave a few business cards behind with your happy clients

74% of consumers say word-of-mouth is a key influencer in their purchasing decision. So if you wish to create instantly warm home improvement leads, invest in word of mouth promotions. This begins with the basics – like leaving your business cards behind with your latest happy client.

  1. Create a referral program

Offering cash rewards for those who send someone your way who then becomes a client is a simple way of motivating a healthy flow of word of mouth. It’s a win win and it’s super simple.

  1. Make the most of the social media and each project as it progresses

Involve your social followers in your work, with ‘on the job’ project progress photos each day (this is also an exceptional way of showing that you turn up every day and simply crack on with the project at hand).  You may need to offer a sweetener to your client to allow you to this– such as an exclusive offer of a discount, free mixer tap or integrated plug point.

  1. Make the most of your mobile advertising – with slick vehicle graphics

How many remodelling contractor leads do your vans pass when on the road? Vinyl wraps for your vans are a simple way of capitalising on your mobile billboards. And don’t think that this will break the bank, either – as the average medium sized van costs around £1500, plus VAT.

  1. Request reviews from your past clients

68% of consumers trust online opinions from other consumers, and today with social reviews and websites such as Trusted Traders and Rated People, it has never been more important to have a glowing online reputation.

With the last of our list ticked, you’ll soon be taken from sales that drip through, to remodelling contractor leads rushing in full force.

Then again, we’re realists. We know that you’re time-short, and your experience of marketing is limited (and, of course, you may simply wish to avoid all the salesy stuff and get on with the day job).

If so, we’re right here – realising home improvement leads on tap, through the power of direct mail. Let’s talk.

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